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Job Title: Digital Marketing Executive
Job Description:
As a Digital Marketing Executive, you will play a vital role in developing and implementing digital marketing strategies to enhance our online presence, drive brand awareness, and achieve business goals. You will work closely with the marketing team to execute campaigns across various digital channels, monitor performance, and optimize strategies for maximum effectiveness. Your creativity, analytical skills, and understanding of digital trends will be crucial in generating measurable results and fostering customer engagement.
Responsibilities:
1. Digital Campaign Management
2. Content Creation and Management:
3. Social Media Management
4. Search Engine Optimization (SEO)
5. Pay-Per-Click (PPC) Advertising
6. Email Marketing
7. Analytics and Reporting
8. Conversion Rate Optimization (CRO)
9. Digital Trends and Market Research.
10. Collaboration
Requirements:
1. Bachelor's degree in Marketing, Business, or a related field.
2. Proven experience in digital marketing with a focus on campaign management, SEO, PPC, social media, and email marketing.
3. Familiarity with digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.
4. Strong written and verbal communication skills.
5. Analytical mindset with the ability to interpret data and make data-driven decisions.
6. Creative thinking and ability to generate innovative ideas for campaigns.
7. Strong organizational skills and attention to detail.
8. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
9. Up-to-date with the latest digital marketing trends and best practices.
Join our dynamic team and contribute to our digital marketing success! If you are passionate about leveraging digital channels to drive business growth and have a track record of delivering results, we'd love to hear from you.
Website: https://www.theuniqueculture.com/
Qualification: Bachelor's / Master's in English, Marketing, Computer Science, or Business
Experience :1 year+ (in SEO Sales)
Salary: 2LPA-5LPA
Skills required:
1.Excellent verbal and written communication skills (American English)
2.Excellent negotiation skills
3.First-hand experience selling digital marketing/SEO packages to clients in the United States, United Kingdom, Canada, and Australia.
4.Must be able to create pipelines and prospects for new digital marketing (SEO, SMO, Google Ads, and branding) projects.
5.Must be able to draft proposals and presentations for potential clients
6.Knowledge of digital marketing/SEO tools, Microsoft Office, and Google Suite
7.Must be able to analyze a website and prepare a Website Audit Report
8.Flexible to work in a team environment in the US time zones
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
3. Create content which gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Personal Traits:
1. Excellent written and oral communication skills.
2. Excellent problem solving skills.
3. Should be excellent in Time Management, Planning Skills & Organizing Skills.
Responsibilities
Analyze user engagements (e.g. click-through and bounce rates)
Report on web traffic from all social media
Build and support SEO strategies, including optimizing keywords in content marketing projects
Identify the habits of our online customers and suggest ways to reach a broader audience
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate with our digital team and the Marketing department to design advertising campaigns
Ensure timely responses to customers and followers’ queries and comments
Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
Research how emerging social networks and features can benefit our company
Requirements:
Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role
Hands-on experience with social media platforms and digital marketing campaigns
In-depth understanding of SEO, keyword research, and Google Analytics
Experiences with social media management tools, like Buffer and Hootsuite
Familiarity with online content (experience with WordPress and content management systems preferred)
Ability to identify target audience preferences and trends
Excellent communication skills
Time management and multitasking skills
Additional qualifications in digital technologies or social media management will add plus points to your performance.
Google AnalyticsResponsibilities
Analyze user engagements (e.g. click-through and bounce rates)
Report on web traffic from all social media
Build and support SEO strategies, including optimizing keywords in content marketing projects
Identify the habits of our online customers and suggest ways to reach a broader audience
Maintain a cohesive strategy across all platforms to increase our brand awareness
Coordinate with our digital team and the Marketing department to design advertising campaigns
Ensure timely responses to customers and followers’ queries and comments
Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
Research how emerging social networks and features can benefit our company
Requirements:
Previous work experience as a Social Media Analyst, Social Media Coordinator, or similar role
Hands-on experience with social media platforms and digital marketing campaigns
In-depth understanding of SEO, keyword research, and Google Analytics
Experiences with social media management tools, like Buffer and Hootsuite
Familiarity with online content (experience with WordPress and content management systems preferred)
Ability to identify target audience preferences and trends
Excellent communication skills
Time management and multitasking skills
Additional qualifications in digital technologies or social media management will add plus points in your performance.
Responsibilities and Duties
1.Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing, and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps, and other important account metrics.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Track and analyze website traffic flow and provide regular internal reports
- Manage and maintain updates for keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance with client goals.
- Familiarity with Google Adwords reporting interface
Job Requirements:
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics, and other website analytics software
Responsibilities and Duties
1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Track and analyze website traffic flow and provide regular internal reports
- Manage and maintain updates for keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance with client goals.
- Familiarity with Google Adwords reporting interface
Job Requirements:
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics, and other website analytics software
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