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Job Description                                                                                         

Role : Marketing Manager

Location: Bangalore

Type: Full-Time Reports to:  

Job Purpose: Be a part of the Marketing team and help in the execution of day-to-day activities and be the POC for cross-functional marketing requirements Key Responsibilities:

Strategy & Market Research :  

•      Collaborate with the marketing team to develop and implement effective B2B marketing strategies aligned with company goals.  

•      Utilize market research and industry trends to identify new opportunities for lead generation.  

Content Creation:  

•      Assist in developing compelling and industry-relevant content for various channels, including blog posts, whitepapers, case studies, and infographics with proper industry and competitor research.

•      Ensure content aligns with the brand voice and resonates with the target B2B audience. Organic Lead Generation:  

•      Implement and optimize organic channels for lead generation, including SEO, social media, email marketing, and content marketing.  

•      Monitor and analyze performance metrics to refine and enhance lead generation efforts.  Campaign Execution:  

•      Coordinate and execute B2B marketing campaigns across multiple channels to increase brand visibility and generate qualified leads.  

•      Work closely with cross-functional teams to ensure seamless campaign execution.  Social Media Management:  

•      Manage and grow social media presence on platforms relevant to B2B audiences.  

•      Create engaging social media content and monitor industry conversations.  Email Marketing:  

•      Develop and execute targeted email campaigns to nurture leads and drive conversions.  

•      Utilize marketing automation tools to optimize email workflows and segmentation.  Analytics and Reporting:  

•      Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.  

•      Provide regular reports on campaign performance and make data-driven recommendations for improvement.                             

Qualifications & Experience:

•      Minimum 6 years of experience in B2B software marketing.

•      Master’s in business or marketing.

Skills & Attributes:

•      Strong creative thinking and problem-solving skills.  

•      In-depth knowledge of organic lead generation channels, including SEO, social media, and content marketing.

•      Efficient in managing multiple projects.

•      Excellent written and verbal communication skills.

•      Knowledge of running paid campaigns for B2B.

•      Proficiency in marketing automation tools and analytics platforms.

• Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
• Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
• Hybris Marketing or Adobe Marketo Certification strongly preferred
• Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing) 
• Experience in design and setup of Marketing Technology Architecture
• Proficient in scripting and experience with HTML XML CSS JavaScript etc.
• Experience with triggering campaigns via API calls
• Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
• Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
• Perform feasibility analysis for the marketing solution that meet the business goals
• Experience with client discovery workshops and technical solutions presentations
• Excellent communication skills required as this is a client business & IT interfacing role