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Job Description                                                                                         

Role : Marketing Manager

Location: Bangalore

Type: Full-Time Reports to:  

Job Purpose: Be a part of the Marketing team and help in the execution of day-to-day activities and be the POC for cross-functional marketing requirements Key Responsibilities:

Strategy & Market Research :  

•      Collaborate with the marketing team to develop and implement effective B2B marketing strategies aligned with company goals.  

•      Utilize market research and industry trends to identify new opportunities for lead generation.  

Content Creation:  

•      Assist in developing compelling and industry-relevant content for various channels, including blog posts, whitepapers, case studies, and infographics with proper industry and competitor research.

•      Ensure content aligns with the brand voice and resonates with the target B2B audience. Organic Lead Generation:  

•      Implement and optimize organic channels for lead generation, including SEO, social media, email marketing, and content marketing.  

•      Monitor and analyze performance metrics to refine and enhance lead generation efforts.  Campaign Execution:  

•      Coordinate and execute B2B marketing campaigns across multiple channels to increase brand visibility and generate qualified leads.  

•      Work closely with cross-functional teams to ensure seamless campaign execution.  Social Media Management:  

•      Manage and grow social media presence on platforms relevant to B2B audiences.  

•      Create engaging social media content and monitor industry conversations.  Email Marketing:  

•      Develop and execute targeted email campaigns to nurture leads and drive conversions.  

•      Utilize marketing automation tools to optimize email workflows and segmentation.  Analytics and Reporting:  

•      Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.  

•      Provide regular reports on campaign performance and make data-driven recommendations for improvement.                             

Qualifications & Experience:

•      Minimum 6 years of experience in B2B software marketing.

•      Master’s in business or marketing.

Skills & Attributes:

•      Strong creative thinking and problem-solving skills.  

•      In-depth knowledge of organic lead generation channels, including SEO, social media, and content marketing.

•      Efficient in managing multiple projects.

•      Excellent written and verbal communication skills.

•      Knowledge of running paid campaigns for B2B.

•      Proficiency in marketing automation tools and analytics platforms.

Why 22by7?

Any role with us is a career building opportunity. At 22by7, the incumbent is the complete owner of any opportunity she or he creates.

The sales effort is backed-up by right process and people in place like- dedicated Solution Architect Team, Dedicated Post Sales Team (Tech Team), Marketing and other Support function in place.

Dedicated 24*7 support team

We not only resolve but ensure BCP and thus empower our client’s for enhanced productivity gain and realization of their Business Score Card.

Culture that has been voted as a Great Place to Work by the People of 22by7

Highly credible and competent Team Members

True work life integration and balance

Other benefits like Medical Insurance, Covid Care, and support structure over and above

About the role

Role-  Enterprise Sales Manager- New Business

Band- L3

Reporting to- Head Sales

Location-Bangalore

Role Type- Individual Contributor

No. of Vacancies-02

Job Profile

• Handling end-to-end sales
• Selling IT Infrastructure or IT Transformation Solution to Enterprise Accounts
• Selling across verticals Enterprise Accounts
• Working on GTM strategies and seeding 22by7 as a Solution Partner in Client Account
• Account Planning, Mapping, meeting the Decision Making Unit of the prospect or existing clients
• Understanding the clients existing infrastructure and the pain points and building on the clients transformation journey/ growth journey
• Pitching the right solution with the help of Pre-Sales team members
• Cross-Selling and Up-Selling- Growing the Account
• Maintaining a healthy strong funnel on solution portfolio of 22by7
• Answering the RFI/RFP/PoC etc with the help of Pre-Sales team
• Managing the OEM, Disti eco system and leveraging it for getting leads/ pre-sales / closures
• Working on BOM and pricing
• Handling presentations, techno commercial negotiations and Closures
• Create Customer Experience Excellence through continuous follow-up and customer interaction
• Working with other cross-functional team like marketing for carrying out different client/vendor related activities
• Take Sales Accreditation on different product lines which helps for strong pitching

 Of the Solutions

Specification-

Education- Open- Any Diploma/Any Graduate/Any Post Graduate

Experience- 5 to 10 years, sales exposure in similar or related domain, must be in IT sales and market exposure is a must

Person Profile-

• Good verbal and written communication skills
• Good presentation and negotiation skills
• Good at engaging and managing relationship with CXO level
• Excellent at relationship building and managing it
• Who can sniff opportunities
• Good mental resilience
• Drive to win
• Go getter
• Loves to work in fast paced environment and who loves working with target
• Open to travel

Sales Competency Dictionary

Technical Competencies- These are the competencies which are core and directly related to the job.

1. Domain Knowledge & Expertise-

Market

 Product/Technology

Customer

Competition

Client

1. Communication Skill-

Opening a conversation

Listening and Understanding abilities

Assessment of buyer

Growing the conversation

Art of probing/ questioning

Establishing trust, credibility, relationship over a communication

360-degree communication

Closing the communication loop

Presentation skill

Written communication- e-mail, documentation etc.

1. Negotiation Skill-

Uncovering and delivering value, increasing the pie, creating win-win situations

Showing the value/worth

Finish it strong

1. Proactive

Planning & Methodical

Motives

Networking for new sales opportunities

Persuade

Follow-up

Opportunity Sniffer

Behavioral Competencies- These are the competencies which manifests into the obvious behavior demonstrated by a successful sales professional.

1. Achievement Motivation- The extent to which an individual is driven to succeed or can also be put as how important is for the individual to succeed in the given role.

Drive to Succeed

                                                                                Competitiveness

Achieving the goal

Sense of Achievement

Fear of Failure

Perseverance or Persuasiveness

Go getter

1. Emotional Stability/ Adaptability- The ability to adapt oneself to the environment and keep calm and focused even though an individual goes through tough challenges. The mental toughness to bounce back and hard.

Handling rejections

Mental resilience

Can take strong decision

Objection Handling

1. Emotional Intelligence- The ability to ‘Read people’

Able to empathize with people

Understands the emotions

Understands motivations that drives human behavior

1. Locuz of control- Every individual attributes the success or failure to intrinsic or extrinsic factors. That is the factors which is under his control or not under his control. Thus they become ‘Accountable for their actions’.

Accountability for their action

In-charge of their plans and action

Owning up their success or failures

Doers or Action oriented

Strong at execution

1. Organising Skills- The ability to extract information, interpret and plan.

Resourceful

Information collection

Logical interpretation- quickly and accurately

Planning and Prioritizing

Desired Exposure/Background- Candidates who have worked in similar SI set up, exposure to corporate sales, selling IT solution to end customer. Must have a fair understanding of the business solution offered by 22by7

The Role growth- Can grow to Team Lead

Business Impact- The role makes a valuable contribution in the growth of the business profit, revenue, market and customer engagement.