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Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

Key skills:-

Photoshop

Illustrator

Premiere pro

After effects

Knowledge of layouts, graphic fundamentals

A strong portfolio of illustrations or other graphics

Job description

Conceptualizing visuals based on requirements

Creating images and layouts by hand or using design software

Testing graphics across various media

Prepare rough drafts and present ideas

Develop illustrations, logos and other designs using software

Use the appropriate colors and layouts for each graphic

Work with copywriters and creative director to produce final design

Amend designs after feedback

Ensure final graphics and layouts are visually appealing and on-brand.

Provide feedback on social posts and use your design experience to help create amazing social media posts/graphicsDesired Candidate Profile

Graphic design experience with Adobe Photoshop, Illustrator.

Experience creating artworks for various different social channels (YouTube, Instagram, LinkedIn, Facebook, Google or YouTube ads, etc

We are accepting Visual Designer, Graphic Artist, Design Specialist etc.

Job Type: Full-time

We are looking for a dynamic, energetic intern who is eager to learn about social media and digital marketing by assisting various departments.

You'll learn about

● Building and executing social media strategy through competitive and audience research

● Setting up and optimizing company pages within each social media platform

● Create editorial calendars and syndication schedules

● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

What we need from you?

● Energetic attitude

● Ready to learn new things

● Knows the basics and algorithm of social media platforms

● Creative about copywriting and hashtags

● Open to share ideas and innovative

● Aware about latest social media marketing campaigns and moment marketing.

● Good communication skills

Stipends will be paid and if candidate is extra-ordinarory then he/she can be our full time employee.

We are hiring a Recruitment Executive who can take care of hiring and team building.

Job Roles and Responsibilities:

• Coordinate with managers to identify staffing needs.
• Determine selection criteria.
• Source potential candidates through online channels (e.g. Job portals , Social media platforms, Professional networks).
• Plan interview and selection procedures, including screening calls, assessments and in-person interviews.
• Assess candidate information, including resumes and contact details, using our Applicant Tracking System.
• Design job descriptions and interview questions that reflect each position's requirements.
• Lead employer branding initiatives and manage a team of Recruitment executives.
• Forecast monthly, quarterly and annual hiring needs by department.
• Foster long-term relationships with past applicants and potential candidates.

Requirements:

• Must have experience in Non IT and leadership roles hiring, preferably for startups.
• Proven work experience (minimum 3+ years) as a Recruitment Specialist or similar role.
• Experience in volume/bulk hiring for Sales roles.
• Familiarity with social media, resume databases and professional networks.
• Hands-on experience with full-cycle recruiting using various interview techniques and evaluation methods.
• Excellent verbal and written communication skills.
• A keen understanding of the differences between various roles within organisations.
• B-Tech or MBA in Human Resources Management.

Minimum of 4+ years of experience in Java development

• Experience delivering Services (REST, SOAP) and Web applications in Micro services architecture
• Experience developing and deploying Java solutions to cloud
• Experience in Spring Boot and components of Spring framework
• Experience in a JavaScript framework such as Angular or React
• Experience in TDD using Junit or similar frameworks

·       Experience in Design Patterns and service oriented architectural principles, Data structures and Algorithms.

·       Individual should be an active participant in the product design and code reviews for self and team and can competently review any aspect of their product or major sub-system.

·       Experience in SQL, Unix skills.

·       Good communication Skill

• Designing and developing high-volume, low-latency applications for mission-critical systems and delivering high-availability and performance.
• Contributing in all phases of the development lifecycle.
• Writing well designed, testable, efficient code.