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About Craft My Plate

Craft My Plate is on a mission to transform how people plan and enjoy food at small to mid-sized gatherings.Our dynamic platter system lets users customize menus, adjust for guest count, and receive high-quality convenience on-time.

With strong early traction, a scalable ops model, and a category-defining product, we are building the most loved brand in the bulk food delivery space.

Role Overview

As our Culinary Product Lead, you will drive the vision, structure, and execution of the core operations. t’s a strategic and operational product role that combines customer satisfaction, pricing logic, kitchen coordination, and its operations. You’ll translate customer needs into delightful, scalable platter offerings, and ensure that what we promise is what we deliver — efficiently and profitably.

This role sits at the intersection of product, culinary, and operations, working with the founders, kitchen team, data analysts, and operations teams.

Key Responsibilities

🧠 Platter Design & Menu Innovation

• Create modular platter structures across cuisines (North Indian, South Indian, Pan-Asian, etc.) based on consumption trends, price brackets, and guest count patterns.
• Define item combinations that balance taste, texture, variety, and cost-effectiveness.
• Regularly introduce new dishes, festive menus, and experimental platters while ensuring operational feasibility.

📐 Portion Planning & Pricing Strategy

• Build logic for portion sizes per dish, per guest, and per meal occasion.
• Develop scalable pricing structures that are intuitive for customers and profitable for the business.
• Conduct competitive analysis across catering and dine-in menus to find sweet spots in price-value.

💸 Food Costing & Profitability

• Work with procurement and kitchen leads to map real-time ingredient costs.
• Continuously improve Gross Margin per platter through smart substitution, waste reduction, and batch efficiencies.
• Track and optimize per-order kitchen production cost vs customer pricing.

🔁 Customer Feedback & Menu Optimization

• Set up a feedback loop to track post-delivery satisfaction by item and platter.
• Analyze cuisine-wise drop-off rates, reorder trends, and complaints to make menu decisions.
• Own A/B testing of new dishes, customizations, and pricing packages.

🍳 Kitchen Collaboration & SOP Building

• Work with the culinary team to document SOPs for plating, portioning, packaging, and delivery time prep.
• Define how new dishes should be produced to ensure consistency across different chefs and time slots.
• Standardize kitchen production playbooks across categories to reduce dependency on individual cooks.

📦 Fulfillment & Delivery Readiness

• Collaborate with packaging & delivery teams to ensure platters are dispatched in a way that preserves quality and presentation.
• Solve for real-world issues like gravy spillage, soggy items, hot/cold mix-ups, and last-mile timing.
• Define item “deliverability” score during product design.

📊 Insights & Decision-Making

• Use data from orders, costs, feedback, and ops to define what goes on the menu.
• Build dashboards with analyst support for real-time menu performance tracking.

Ideal Candidate

• 3 – 8+ years of experience in F&B innovation, culinary product strategy, or kitchen operations
• Strong understanding of menu design, item selection, and cost-volume-profit analysis
• Has worked closely with chefs or kitchen teams in high-volume environments (cloud kitchens, catering, QSR, or hospitality)
• Passionate about food — understands flavor, customer preferences, and product-market fit for meals
• Analytical thinker who loves solving taste-cost-ops tradeoffs with scalable systems
• Comfortable rolling up sleeves to walk the kitchen floor, try the food, tweak the portions, and talk to delivery staff

Bonus Points For

• Experience in startups or early-stage ventures
• Exposure to delivery-first businesses (Zomato, Swiggy, cloud kitchens, etc.)
• Culinary education or professional kitchen exposure
• Working knowledge of cost sheets, food costing software, or ERP tools

What You’ll Get

• A seat at the table to define what India eats during life’s most memorable moments
• Opportunity to work across disciplines — food, tech, logistics, and design
• Competitive salary with potential for equity (ESOPs)

• Fast-paced, execution-first culture with direct access to the founding team

• Minimum 8+ years of experience working in a IT environment of which 5+ years as a  product manager/Product Owner for a web/mobile product
• Experience working with business, technical and external stakeholders to elicit inputs to draft out roadmaps
• Excellent communication skills ( written, verbal, presentation) 
• ability to create and present product roadmaps 
• Ability to breakdown the roadmap into Epics, detailed user stories, create backlog items. 
• Must be able to communicate business requirements to tech teams 
• Must be able to work in a team and also independently 
• experience in mobile game design will also be considered Extremely good when it comes to understanding usability issues and creating mock-up screens High intelligence, ability to conduct 
• Coding languages (ex: Java, Reactjs)  is a plus
• strong market research and come up with a well-articulated business plan Should be in regular touch with the latest happenings in the technology world Outstanding 
• communication skills both oral and written 
• Demonstrated ability to analyze business issues across multiple domains 

What will you be doing at Enalo?

• Understand the problem statement and derive potential product solutions.
• Conduct market research, competitor analysis and user research.
• Collaborate with multiple teams to take the product forward.
• Participate in product strategy, build a roadmap and execute to bring products to life.
• Manage product requirement definition and feature identification for future initiatives, including documentation of prioritized feature sets and use cases.
• Lead the development and QA teams at the appropriate times to realise the goals of the product.
• Own scrum and all the related activities like sprint planning, and release.
• Create user stories and use cases for product features.
• Look for roadblocks and mitigate risks.
• Organize daily stand-ups, brainstorming and review sessions.
• Maintain backlogs and prioritize them effectively.
• Experience the product as an end-user and identify gaps to make the product better. And ensure users can see the value of the product!
• Craft product presentations and do demos.
• Define product metrics and speak through data.
• Be a driving force in assembling the resources necessary to ship high-impact products and features, and facilitate communication throughout the development process.
• Work with the release process and support teams to ensure that the product is released successfully and any issues in production are resolved quickly.
• Measure and analyse the success of a product or feature using internal tools as well as tools like Google Analytics
• Efficiently manage agile development of the product.
• Contribute to the product's 'Go To Market' Strategy.

Skills required :

• Strong familiarity with product development, user flows and UI experience.
• Proven ability to successfully manage all phases of the product development lifecycle.
• Expertise with web/mobile analytic tools.
• Excellent organizational, statistical, strategic thinking, problem-solving, analytical, written and oral presentation and communication skills.
• Strong understanding of agile management (Scrum).
• Ability to break the ground through research and data analysis.
• Good collaboration, design thinking and presentation skills.
• Affinity to marketing.
• Preferred experience in product development as an engineer
• Preferred experience in a product company
• Experience in building or working with an early-stage tech product startup would be a plus.
• Excellent organizational, statistical, strategic thinking, problem-solving, analytical, written and oral presentation and communication skills.
• Experience in B2B SaaS/Payments will be added advantage.

Primarily we look for below following criteria :

• Good requirement gathering / BA skills
• Experience of Agile framework
• Domain – BFS : Wholesale / Retail etc. 
• Data Analytics & AI, Digital Banking experience

• Minimum of 9 yrs of experience as Business Analyst, 2 yrs exp as Product Owner
• Take the lead of scrum teams as the  Product Owner/Business Analyst
• Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
• Leading ongoing reviews of business processes and developing optimization strategies.
• Staying up-to-date on the latest process and IT advancements to automate and modernize systems.
• Conducting meetings and presentations to share ideas and findings.
• Performing requirements analysis.
• Documenting and communicating the results of your efforts.
• Effectively communicating your insights and plans to cross-functional team members and management.
• Gathering critical information from meetings with various stakeholders and producing useful reports.
• Working closely with clients, technicians, and managerial staff.
• Providing leadership, training, coaching, and guidance to junior staff.
• Allocating resources and maintaining cost efficiency.
• Ensuring solutions meet business needs and requirements.
• Performing user acceptance testing.
• Updating, implementing and maintaining procedures.
• Prioritizing initiatives based on business needs and requirements.
• Serving as a liaison between stakeholders and users.
• Managing competing resources and priorities.
• Monitoring deliverables and ensuring timely completion of projects.
• Exceptional analytical and conceptual thinking skills.
• The ability to influence stakeholders and work closely with them to determine acceptable solutions.
• Advanced technical skills.
• Excellent documentation skills.
• Fundamental analytical and conceptual thinking skills.
• Experience creating detailed reports and giving presentations.
• Competency in Microsoft applications including Word, Excel, and PPT.
• A track record of following through on commitments.
• Excellent planning, organizational, and time management skills.
• Experience leading and developing top performing teams.
• Providing vision and direction to the Agile development team and stakeholders throughout the project and create requirements 
• Ensure that the team always has an adequate amount of prior prepared tasks to work on
• Plan and prioritize product feature backlog and development for the product
• Define product vision, road-map and growth opportunities 
• Assess value, develop cases, and prioritize stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy
• Provide backlog management, iteration planning, and elaboration of the user stories
• Work closely with Product Management to create and maintain a product backlog according to business value or ROI
• Lead the planning product release plans and set the expectation for delivery of new   functionalities
• Provide an active role in mitigating impediments impacting successful team completion of Release/Sprint Goals
• Research and analyze market, the users, and the roadmap for the product
• Follow our competitors and the industry 
• Keep abreast with Agile/Scrum best practices and new trends