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Job Title: Digital Marketing Executive

Job Description:

As a Digital Marketing Executive, you will play a vital role in developing and implementing digital marketing strategies to enhance our online presence, drive brand awareness, and achieve business goals. You will work closely with the marketing team to execute campaigns across various digital channels, monitor performance, and optimize strategies for maximum effectiveness. Your creativity, analytical skills, and understanding of digital trends will be crucial in generating measurable results and fostering customer engagement.

Responsibilities:

1. Digital Campaign Management

2. Content Creation and Management: 

3. Social Media Management 

4. Search Engine Optimization (SEO)

5. Pay-Per-Click (PPC) Advertising

6. Email Marketing

7. Analytics and Reporting 

8. Conversion Rate Optimization (CRO)

9. Digital Trends and Market Research.

10. Collaboration

Requirements:

1. Bachelor's degree in Marketing, Business, or a related field.

2. Proven experience in digital marketing with a focus on campaign management, SEO, PPC, social media, and email marketing.

3. Familiarity with digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.

4. Strong written and verbal communication skills.

5. Analytical mindset with the ability to interpret data and make data-driven decisions.

6. Creative thinking and ability to generate innovative ideas for campaigns.

7. Strong organizational skills and attention to detail.

8. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

9. Up-to-date with the latest digital marketing trends and best practices.

Join our dynamic team and contribute to our digital marketing success! If you are passionate about leveraging digital channels to drive business growth and have a track record of delivering results, we'd love to hear from you.

Website: https://www.theuniqueculture.com/

● Attending virtual sales meetings.

● Responding to client’s queries via email or calls.

● Determining a client’s business requirements and whether the products being considered are suitable.

● Answering any technical questions, the client might have

● Presenting your findings to the technical team & project manager to act on, after confirmation from the Project manager convey the outcome to the client

● Carry out cold-calling in order to create interest in products and services, generate new business leads and arrange meetings.

● Prepare and deliver presentations and demonstrations to customers.

● Meet sales targets set by managers and contribute to team targets.

• Setting sales goals and developing sales strategies.
• Researching prospects and generating leads.
• Contacting potential and existing customers on the phone, by email, and in person.
• Handling customer questions, inquiries, and complaints.
• Preparing and sending quotes and proposals.
• Managing the sales process through specific software programs.
• Building and maintaining a CRM database.
• Meeting daily, weekly, and monthly sales targets.
• Participating in sales team meetings.

Who We Are:

Polosoft helps brands solve complex challenges through our integrated development and services offering. Headquartered in Bhubaneswar with offices in Delhi & USA, our teams are connected by a set of core values that inform everything we do, from how we hire to how we work together: values like Everyone Matters, No Silos, and Masters of Our Craft.

At Polosoft, we are creating a new model for a new age client, and we are obsessed with measured impact. We combine digital, analytical, and creative capabilities with industry knowledge and experience. That means clients can bring us their biggest challenges, knowing we have what it takes to bring a new business vision to life.

Polosoft is growing fast; hence an entrepreneurial mind-set and the ability to multitask would be highly desired.

We are Looking For:

As a Full Stack Developer, you are constantly leveraging your technical skills and creativity. You have mastered front-end and back-end development, creating reliable, lightweight, malleable, and high-performing web & enterprise applications. You are fluent in core PHP and at least 1 MVC framework from Laravel and Codeignitor, comfortable using CLI in Unix/ Linux server environments. You are technologically agnostic, genuinely enjoy experimenting with new frameworks, and closely follow changes across the tech landscape.

This role is perfectly suited for people that love to learn because it requires you to continuously update your skillset and technical abilities. Staying up to date on new development tools, programming techniques, and industry trends is also part of the job. If you’re someone who loves logic and problem solving, then We are looking for You.

What You Will Do

• No day is the same - you will create technical designs that support varying client requirements.
• You will design and develop full-stack web applications using the latest web technologies, primarily Angular js and React js, Express js
• Write code that passes unit tests and withstands an agile and test-driven development environment.
• Leverage your skills in industry standard tools to deliver weekly code releases.
• You’ll work in a ‘no silos’ environment, frequently collaborating with global teams and roles across the organization.

Who You Are

Requirements

• You can build products from scratch.
• You have expertise in any one of the back-end frameworks (PHP 5.x/7.x with XAMP/LAMP Environment, Laravel, Codeigniter PHP web framework, Node js, Express js, etc.)
• You are fluent in these languages - PHP, Javascript, NodeJS
• You have Strong knowledge of Ui and UX

• You have dabbled in these front-end tools - HTML 5, Bootstrap 3.0/4.0, CSS 3.0, React js,Node.js Angular JS, JQuery
• You understand when to use NoSQL ( Mongo DB) vs. relational database (MySQL)
• You are comfortable to use any of the web services (REST/ SOAP/ XML)
• You are comfortable to use ecommerce tool like magento 1 and 2, Woocommerce,prestashop and other CMS tool like wordpress (plugin building),drupal  and Joomla
• You preferably have experience in working with GIT, SVN or similar SCM tools
• You must have done one of this payment gateway integration - Paypal/ Stripe/ Razor pay
• You are comfortable working up and down the stack.
• You can convert ideas into designs and build them out

Seniority Level

Mid-level 2-4 Years of Experience

CTC : 3 – 6 LPA

JD for Digital Marketer (Adword Expert)

Responsibilities and Duties

1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site

1. Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
3. Create online banner adverts and oversee pay per click (PPC) ad management
4. Track and analyze website traffic flow and provide regular internal reports
5. Manage and maintain updates for keyword lists.
6. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,

 display network, and other facets of paid search in accordance with client goals.

1. Familiarity with Google Adwords reporting interface

Job Requirements:

• Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Office
• Experience working with AdWords and Bing Ads
• AdWords certification required
• Ads 360 experience (previously Double-click Search)
• BS/BA degree preferred
• Agency experience preferred
• High proficiency with Google Analytics, Bing Analytics and other website analytics software