VRT Management Group

Digital Content Creator - B2B Focus

Location: Santosh Nagar, Hyderabad

Type: [Full-time]

Are you a skilled content creator with a passion for driving B2B engagement? We are looking for an innovative and detail-oriented Digital Content Creator to join our team. This role is central to our mission of reaching and connecting with small and medium-sized businesses (SMBs) across LinkedIn, Facebook, and our website. If you thrive in a B2B environment, excel in crafting persuasive and personalized content, and are ready to make a meaningful impact, we’d love to hear from you!

Key Responsibilities:

• Email Content Creation: Develop compelling email copy for lead nurturing, campaign sequences, and client communications.
• LinkedIn Personalized Messaging: Craft tailored messages for LinkedIn outreach, fostering connections and conversations with target SMB entrepreneurs.
• Social Media Content: Strategize, create, and manage content across LinkedIn, Facebook and other social media platforms to enhance brand visibility and engagement with a B2B audience and Ad content for lead generation.
• Website & Landing Page Content: Design clear, persuasive content for website pages and landing pages that drives conversions and aligns with brand messaging.

Qualifications

• Experience: Proven experience in digital content creation with a strong B2B focus.
• Skills: Excellent writing, editing, and communication skills. Familiarity with LinkedIn and Facebook content strategies.
• Creativity: Ability to adapt content style and tone to match brand personality and audience expectations.
• Attention to Detail: Strong focus on creating accurate, impactful, and polished content.

Job Title: Digital Marketer (B2B Focus)

Location: Santosh Nagar, Hyderabad

Employment Type: Full-time

Job Type: On-Site

About VRT Management Group:

VRT Management Group is a B2B consulting firm dedicated to transforming SMBs across the USA by enhancing their people, processes, and strategies. Our mission is to empower small and medium-sized businesses with data-driven insights and actionable strategies that drive sustainable growth. We are seeking a Digital Marketer with a strong focus on B2B to design, execute, and optimize campaigns that generate high-quality leads aligned with our Ideal Customer Profiles (ICPs).

Key Responsibilities:

• Lead Generation: Execute B2B lead generation through both paid and organic strategies to attract and convert Ideal Customer Profiles (ICPs).
• Organic Growth Strategies: Develop creative organic lead-generation strategies to engage SMB entrepreneurs and foster long-term relationships.
• Customer Profiling: Identify, refine, and target Ideal Customer Profiles (ICPs) to ensure campaigns resonate with high-value clients in the B2B space.
• A/B Testing & Segmentation: Conduct A/B testing for ad creatives, landing pages, and audience segmentation to maximize ROI from campaigns.
• Data Analysis & Optimization: Leverage tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager to track performance, analyze data, and optimize campaigns for conversions.
• Reporting: Prepare and present detailed weekly performance reports, highlighting key metrics, insights, and actionable recommendations.
• Ad Campaign Management: Plan, execute, and optimize targeted ad campaigns on platforms like LinkedIn, Facebook, Instagram, and Google to generate leads from SMBs in the USA.
• Trend Analysis: Stay updated on B2B marketing trends, testing new approaches to improve lead quality and conversion rates while aligning with VRT’s strategic objectives.

What We’re Looking For:

• Proven experience in B2B digital marketing and lead generation targeting SMBs.
• Expertise in running ad campaigns across LinkedIn (a must), Facebook, Instagram, and Google.
• Strong skills in audience segmentation and targeting strategies for the B2B market.
• Proficiency in tools like Google Analytics, LinkedIn Campaign Manager, and Facebook Ads Manager.
• Ability to develop and implement organic growth strategies for lead generation.
• Data-driven mindset with strong analytical skills to optimize campaign performance.
• Excellent communication skills and a team-oriented approach.
• Familiarity with the SMB market in the USA is highly desirable.